Katherine Underwood Director of Marketing


Director of Marketing
With over sixteen years of creative marketing experience, Katherine Underwood is the lead point of contact for developing tools and resources to communicate and build visibility for The Rock It! Co.’s clients. As TRIC’s Director of Marketing, Katherine manages and executes all marketing portfolios and case studies. Katherine also supports the Creative team across all digital platforms and the Client Service team on branding engagements, ranging from research to presentation development.

Prior to joining TRIC, Katherine served as a Digital Marketing Manager at Shimano North America, where she started and managed the global marketing company’s first Paid Media team, putting the “P” in their “PESO” model of Paid, Earned, Shared, and Owned media. Katherine also has been heavily involved in global nonprofits including Ducks Unlimited and her own outdoor company, Dock & Decoy, increasing their brand awareness and event marketing.

Specializing in search and digital media, Katherine has created and managed award-winning campaigns for clients across a wide spectrum of verticals and industries, including the US Virgin Islands, Dart Containers, American Heart Association and more.

Originally from Spartanburg, SC, Katherine holds a BS in Journalism & Mass Communications with concentrations in Advertising and Psychology from the University of South Carolina. Living in Charleston, SC she can be found duck hunting or fishing with her husband, 1 year old son and Chocolate Lab, Callie.