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iBTR ROCKED Nashville!


We recently planned and hosted an epic two-day summit for our long time partners and friends, iBTR at the JW Marriott Nashville. With its lively music scene and rich cultural heritage, Nashville provided the perfect backdrop for this unforgettable gathering. 

iBTR’s event was all about the blend between business and pleasure to create an atmosphere where learning and collaboration thrived. With a focus on the latest HR tech trends for 2023 and the Future of Benefits Technology and beyond, our days were filled with informative and interactive sessions while guests networked, posed questions and discussed company happenings. 

Thanks to our partners, AV Matters, we provided yet another seamless and cutting-edge audiovisual experience by showcasing an Alluvision technology screen and providing a stellar stage design! In addition, we joined forces with various local resources and talent to provide a  top-notch, authentic experience capturing the true essence of Nashville – yee haw!!  

We kicked off our first night in style with a welcome reception at Sixty Vines, a venue known for its vast wine selection and lively atmosphere! Cocktail hour included LIVE music, sprawling rooftop views of Music City and the Ryman Auditorium as a backdrop. Topped off with dinner selections inspired by wine country and served in a fun, family style manner. Perfect for big groups! 

As the sun set on our second night in Nashville, our guests were transported to the Country Music Hall of Fame for an intimate musical experience. The iconic rotunda provided the perfect backdrop for a soulful, Nashville style songwriter in the round experience. A one of a kind ‘behind the music’ concert that took our guests back to the Bluebird Cafe days with the artists sharing their songs and the stories behind them. The stage came alive with the incredible vocals of award winning songwriters, Natalie Hemby and the Warren Brothers (Brett & Brad) who have written number one hit songs by Miranda Lambert, Lady A, Little Big Town, Blake Shelton, Jason Aldine, Tim McGraw, Dirks Bentley and more! 

So how do you plan a memorable event that leaves people inspired, impacted and wanting more? Here are 3 quick tips to ensure your guests are engaged from start to finish:

1. Embrace the Local Scene: When planning your event, consider the unique characteristics of the location. Nashville’s colorful music scene became an integral part of iBTR’s event to provide memorable experiences for all attendees.

2. Partner with Experts: Collaborating with trusted partners, ensures that every aspect of your event is seamlessly executed, which leaves you free to focus on creating those epic moments! 

3. Capture the Magic: Content, content, content! Don’t miss an opportunity – hire a skilled videographer or photographer to document the highlights to use across your marketing channels for brand awareness, to promote your next event and showcase your company culture to your audiences for years to come.

The Rock It! Co. and iBTR celebrated the spirit of Nashville and left a lasting impression on all who attended! Check out the AMAZING video captured by teammate and oh-so- talented photographer/videographer, Brandon Wood.

If you’re ready to rock your next event and create memories that will last a lifetime, get in touch with us today! 

Let’s ROCK!!